Skip to main content Skip to footer
Back to Insights

In Market Trends

How AI Perceives the World: 2000-2010’s (Part 3)

After the frenzy of Y2K rewrites at the end of the 1990s, the early 2000s marked a turning point for Artificial Intelligence. Technologies that once seemed fragmented began to converge. The era of isolated breakthroughs gave way to systems capable of perceiving and interacting with the world in ways that began to resemble human intelligence.

A New Phase of Autonomous Exploration

NASA launched the autonomous Mars Rover, setting a new standard for machine independence. Around the same time, researchers were building the data sets and infrastructure needed to train AI systems to understand the physical world.

One of the most significant steps came in 2006 when Fei-Fei Li, a Princeton graduate with a PhD from Caltech and now a Stanford professor, created ImageNet. This dataset included more than 15 million curated images and became the backbone for training computer vision systems. It allowed AI to move beyond code and logic, and into spatial awareness, understanding objects, scenes, and patterns in visual data.

Fei-Fei often compares AI’s development to biological evolution. Just as animals evolved eyes and nervous systems to interact with their environments, AI has developed digital vision, networks, and models that allow machines to do the same, only at an accelerated pace.

Major Milestones in Machine Intelligence

In 2010, DeepMind was founded at University College London. Emerging from UCL’s computational neurobiology department, it brought heavy computing power to neural network research.

The following year, IBM’s Watson made headlines by winning Jeopardy! Unlike Deep Blue, which focused purely on chess logic, Watson listened to natural language questions and produced human-like answers. It marked a huge leap in machine understanding.

Also in 2011, Apple acquired Siri and integrated it into the iPhone, making voice-driven AI part of everyday life. Soon after, Amazon’s Alexa brought voice AI into the home, turning simple spoken commands into actions like playing music, answering questions or controlling other devices.

Enter the Tech Giants

By the mid-2010s, major technology companies began investing heavily in AI. In 2013, neural network pioneer Geoff Hinton joined Google. With virtually unlimited resources at his disposal, Hinton helped push AI into its next phase.

In 2014, Google acquired DeepMind and applied its advanced learning techniques to the board game Go. Using a method called reinforcement learning, DeepMind’s system, later named AlphaGo, studied every possible move in a single night and defeated the world champion the next day.

It was no longer just about answering questions or recognizing images. AI was now learning strategy, adapting, and outthinking its human counterparts in real time.

Continue watching and reading our series on the history of AI: