Senseg Investment by NXP Semiconductors

Senseg is a spatial haptic feedback technology leader

Eindhoven, Netherlands and Helsinki, Finland – NXP Semiconductors N.V. (NASDAQ: NXPI) today announced its investment in Senseg, the leader in next-generation spatial haptic feedback technology. The investment is part of NXP’s drive to lead in new user interface technologies for mobile, consumer and automotive applications. Existing investors in Senseg also participated in this Series B round.

Mark Hamersma, General Manager Emerging Businesses at NXP explains: “In our view, new user interface technologies will continue to be a key innovation area in smart phones, tablets and automotive applications in the coming years. Senseg has developed a very exciting solution to add touch sensations – such as feeling textures and contours – to standard touch screen displays. Most user interfaces today focus on our visual and hearing senses, and not on touch, so that is why we see this as a great new opportunity for growth. We see many high-value opportunities for this technology, not just in mobile, but also in Automotive where drivers need to keep their eyes on the road.”

Established in 2006, Senseg brings a new dimension to user experience (UX) design by making touch screens tactile. Senseg’s patented electrostatic technology is completely software controllable and has no moving parts, which improves responsiveness, eliminates unwanted sound, and minimizes power use. Senseg’s solution is scalable from small to large devices with no increase in manufacturing complexity – ideal for smartphone, tablet and automotive use cases.

NXP’s investment will allow Senseg to develop a next-generation solution that will be small enough and inexpensive enough to penetrate the high-volume smartphone market, and subsequently other markets like portable gaming, navigation and in-vehicle controls.

About NXP Semiconductors
NXP Semiconductors N.V. (NASDAQ: NXPI) creates solutions that enable secure connections for a smarter world. Building on its expertise in High Performance Mixed Signal electronics, NXP is driving innovation in the automotive, identification and mobile industries, and in application areas including wireless infrastructure, lighting, healthcare, industrial, consumer tech and computing. NXP has operations in more than 25 countries, and posted revenue of $4.82 billion in 2013. Find out more at www.nxp.com.

About Senseg
Senseg is the leader in next-generation haptic technology that delivers tactile sensations to the touchscreen user’s fingertips. Founded in 2006, Senseg adds tactile effects to touch interfaces with a completely solid state solution – turning touchscreens into “feelscreens.” The company’s patented technology will be integrated into a new generation of touch interface devices. Headquartered in Espoo, Finland, Senseg maintains offices in the U.S., Japan, and China. For more information, visit the company web site at www.senseg.com.