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In Deal Process

Decision to Engage an Advisor – Fiona Shanley, HALO CEO

Tags: #2024 #Field Service

Fiona Shanley, HALO CEO, explains why they chose to have an advisor support them through the process. GrowthPoint acted as exclusive financial advisor to HALO on its Series A investment from Volition Capital, a Boston-based technology focused growth equity firm, in February 2024.

There are a couple of reasons that we decided to have an advisor support us through the process. Firstly, we’re a European technology business. We have a very US centric growth plan and we knew that we wanted to have a US based investor in our business through the series A raise. And so having an advisor who knew that market landscape really well was important to us.
 
I think the other kind of major reason that we chose to have an advisor support the process was that because we’re in a high growth business, we didn’t want to lose momentum. We wanted to continue to run the business model successfully and efficiently go through a fundraise process. So, I think the advisor gave us that ability to really select the right US based investor while also getting us through a process pretty efficiently.

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