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In Most Popular, Deal Process

Decision to Engage an Advisor – Fiona Shanley, HALO CEO

Fiona Shanley, HALO CEO, explains why they chose to have an advisor support them through the process. GrowthPoint acted as exclusive financial advisor to HALO on its Series A investment from Volition Capital, a Boston-based technology focused growth equity firm, in February 2024.

There are a couple of reasons that we decided to have an advisor support us through the process. Firstly, we’re a European technology business. We have a very US centric growth plan and we knew that we wanted to have a US based investor in our business through the series A raise. And so having an advisor who knew that market landscape really well was important to us.
 
I think the other kind of major reason that we chose to have an advisor support the process was that because we’re in a high growth business, we didn’t want to lose momentum. We wanted to continue to run the business model successfully and efficiently go through a fundraise process. So, I think the advisor gave us that ability to really select the right US based investor while also getting us through a process pretty efficiently.

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