October 2008

Posted by: dapiwy  /   Category: The David Pickard Wyllie Letter   /   No Comments

dpw-letter-newLast weekend, while working on a TAG II workshop, I came up with one of my ‘never to be forgotten’, in your face statements that, those of you who have got to know me well, expect from time to time: ‘even getting laid is a sales presentation’. It took the workshop off on a tangent for about an hour.

Think carefully, we can push and shove our way through life, consuming tons of energy and creating loads of friction, or we can sell our way through live with willing customers grateful that we crossed their paths.

One of the first things to go wrong in most relationships is the more familiar we become with each other the more we stop ‘selling’ and start ‘telling’ people what to do.

Selling is the art of persuasion and seduction; it is the ability to get others to; want; to use and to have. It is the ability to build dreams in the minds of others and help them create a bridge between ‘now’ and the fulfilment of the dream.

Selling is probably the most important single skill we will ever develop and it is not taught at any school or university. We can do a doctoral thesis on almost anything except one of the most important skills we will ever need.

Teachers tell; professors profess; parents threaten and cajole; management imposes procedure while priests, doctors and politicians control with fear. There are just far too few people with the intelligence or skill to sell their way through life.

The perception of most people that I meet is that selling is synonymous with deception. This is not a sales problem – it’s an integrity problem that is prevalent in every sector of society, no exceptions.

Selling is the ability to teach possibilities, to inspire imagination, to refocus attention on the objective without being hi-jacked into the obstacles. Selling is helping ourselves and others bridge the gap between out current perception of reality and the highest possibilities that we can imagine.

Remember; every moment of every day we are busy creating the world we are thinking about. What are we selling ourselves?

Are we selling incompetence and fear or the greatest possibilities that we are able to perceive?

Let’s learn to sell ourselves and each other, amazing futures; it could turn out to be an incredible adventure.


David Pickard Wyllie


All content copyright © 1974-2013 TAG Training Systems™

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About the Author

I started my international teaching/coaching/consulting career in 1972 with an American direct sales marketing company. In 1974 I returned to Durban, South Africa and founded TAG Training International, The IOLOGY Institute and the Growthpoint Organization.

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